Gaming in a snapshot
03 March 2009
Camera-based content distribution system for mobile phones
Aplix has announced a new solution for the emerging markets that loads games onto mobile phones through the camera. Instead of downloading content over the air, this solution enables users to load applications such as mobile games by reading printed data using the camera on the mobile phone. By having common reusable data and code pre-installed as the runtime environment, applications can be loaded in a single snapshot. By taking multiple snapshots, high quality games equivalent to the initial i-mode games can also be loaded.
Although there is strong demand for content services in emerging markets where mobile phones are rapidly being adopted, it has been difficult to launch content distribution services due to the lack of rich data communication infrastructure and limited user expense for data services.
However, phones becoming popular in the emerging markets have cameras as a standard feature. By partnering with MEDIASEEK, Aplix leverages the camera feature by providing an application distribution and execution environment where small sized applications can be developed.
"We are thrilled that the CamReader, our image processing technology optimised for mobile devices, is now available to the emerging markets. We look forward to collaborating with Aplix as we continue to promote our technology globally," said Naoki Nishio, CEO of MEDIASEEK, inc.
"We are excited to announce this solution for the emerging markets, made possible by incorporating MEDIASEEK's camera-based barcode reader technology which is the de facto standard and holds the number one deployment rate on mobile phones. Aplix will continue to work with MEDIASEEK to bring advanced Japanese mobile technology to the global market," said Ryu Koriyama, Chairman and CEO of Aplix Corporation.
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