Accelerating expansion
16 February 2010
APRO teams with ProSaleTech and PST to speed-up European expansion.
Taiwanese manufacturer of industrial-grade NAND Flash storage devices, APRO, has joined forces with European Flash memory specialists, ProSaleTech and Phoenix Systems Engineering & Technologies (PST), in order to expand and strengthen its presence in the European market.
The collaboration with ProSaleTech and PST is central to APRO’s strategy for fundamentally accelerating its European sales growth. It will enable APRO to draw on the combination of ProSaleTech’s experience in pan-European sales, business development and channel management within the solid state device (SSD) market and PST’s associated pan-European logistics and technical support capabilities. The collaboration will also enable APRO to focus on its core expertise in the design and manufacture of industrial/military-grade Flash memory products and provide a fast-track technology customisation capability designed to meet the specific requirements of individual European customers.
“Building a strong presence and quality image in Europe is an important part of our ongoing business development strategy,” said Tanja Hsu, CEO of APRO Co., Ltd. “However, we realise that, in order to be successful, we must understand and cater for the idiosyncrasies of the European market. Teaming with ProSaleTech and PST will allow us to short-circuit the initial learning process by leveraging their pan-European market knowledge and channel connections. Our decision to team up with them is based on their demonstrable track record with other large, pioneering Flash solutions manufacturers going back over 15 years.”
APRO will soon be launching a range of industrial-grade NAND Flash storage devices, and it will also announce the expansion of its fast-growing product portfolio with the launch of a new family of high capacity, high performance and high reliability 2.5in Serial ATA (SATA) SSDs and a new family of high reliability 2.5in Parallel ATA (PATA) SSDs.
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