Worthwhile visit to Embedded World
23 February 2010
Next week sees the year’s main event in the embedded industry. This week I am looking forward to Embedded World in case you're toying with the idea of taking a trip there.
Several of the products featured in this week’s newsletter will be on show in Nuremberg.
I’m expecting this year’s Embedded World to be a very successful event. Considering the exhibition last year was held in the depths of the credit crunch, it was still a busy event with official attendance reaching nearly 16,000 and exhibitors numbering 704. It claims to be the biggest event of its kind for the international embedded community and will take place this year from 2-4 March in Nuremberg, Germany.
The exhibitor numbers include a rise by 17% in the international contingent and for those cynics who don’t think there is much new to see at trade show, although this is surely not relevant to the embedded sector, there are also expected to be 10% more first time visitors than last year. In fact, visitors can expect to find a full complement of embedded solutions amongst the exhibitors’ stands, from components and hardware modules, to the full range of applications software and a host of third party services.
On top of the exhibition, the event has been characterised by its high profile conference programmes – the Embedded World Conference and the Electronics Displays Conference.
On the first day of the Embedded World Conference at 12:30, Reinhold Achatz, Head of Corporate Research and Technologies at Siemens, will deliver a keynote lecture. Achatz launched his career at Siemens in 1980 as a software engineer and held various management positions in Germany and the USA. Since October 2006, Achatz has been Head of the Technology Departments at Siemens Corporate Research and Technologies. In addition, he is also a member of the Siemens Innovation Steering Committee and Technology Board.
Beyond the keynote, experts from the embedded community will be providing answers to the most pressing questions and issues and preparing the embedded system developers for the challenges of tomorrow. With 18 sessions and 14 classes, the programme at the Embedded World Conference once again promises to be an interesting and lively congress event, exactly tailored to the requirements of the development engineers.
In addition to the experts on real-time operating systems (Dr. David Kalinsky), Embedded Linux (Prof. Nicholas McGuire), Embedded Security (Prof. Christof Paar) and model-based development (Dr. Bruce Powel Douglass), in Dr. Norbert Reintjes, Dr. Kelvin Nilsen and Olaf Winne are outstanding speakers on current themes from the following sectors: Energy using Products, Safety-Critical Java and Security-Critical Systems in accordance with IEC61508.
The Electronic Displays Conference is being held for the fourth time this year. Prof. Dr. Karlheinz Blankenbach, Pforzheim University of Applied Sciences, Chairman of the Congress Advisory Board, is looking ahead to 2010 with excitement: “Following the very successful electronic display Conferences of the last years, the electronic displays Conference has established itself as an important platform for the sector. This has culminated in an enormous number of outstanding entries, but unfortunately we have not been able to consider all of them.”
In total there will be approximately 45 lectures on the two congress days. This year, attendees can expect an increase in the number of international lectures, for example from Taiwan, USA, Canada, England and Norway. Two highlights will be presented by Maximilian Huber, President SHARP Europe, on the Gen 10 LCD Fab, and by Dr. Gan, AUO, Taiwan, on automotive displays.
For the first time the embedded world Student Day will be held on the last day of the fair. With this step NürnbergMesse is launching its Campus project, which involves the trade fair as the interface between university and practical company experience. At the Student Day, interested students can inform themselves about the companies in their desired field of work, while the exhibiting companies are then brought together with potential up-and-coming employees. A special highlight of the career platform for aspiring engineers is provided by the lecture given by embedded expert Prof. Steve Furber, the Professor of Computer Engineering at the University of Manchester and Chairman of the embedded world Student Day University of Applied Science Committee.
Students from the leading universities of applied sciences, who are interested in the embedded systems themes, can expect a diverse and free programme at Embedded World. At the fair they can obtain not only an overview of the exhibiting hard and software development companies, user companies and make contacts, but can also extend their specialist know-how. The programme will be rounded off with the 90-minute lecture “Building Brains – neural modelling with embedded processors” from the theme block embedded system development – delivered by Prof. Steve Furber, one of the fathers of embedded technology.
One point worth mentioning is that the proximity of the Nuremberg showgrounds to the airport and the frequency of direct flights from several UK airports means that this is easily manageable as a day trip, which is what I did last year. On the other hand, I have also had enough time on previous visits to spend a bit more time in the city and it has the charm and delightful architecture you would hope for from a medieval Germanic city.
For more information or to register online, go to: www.embedded-world.de.
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