Plug-in EV market insights
10 May 2011
Frost & Sullivan’s Automotive & Transportation Research Director will present at Telematics Detroit 2011.
Veerender Kaul will be exploring the consumer attitude and perceptions about electric vehicles and their electric vehicle purchase interest and preferences.
By 2020, huge shifts in urbanisation and society are expected, which will collectively impact personal mobility.
Electric vehicles are expected to be at the forefront of these changes with groundbreaking products, innovative business models and new customer experiences. However, the move from a fossil fuel-based personal transportation system to an electric system presents enormous challenges. The high price of EVs, limited driving range of battery EVs (typically 100 miles) and the lack of a public charging network are major impediments to the adoption of EVs.
The high investment needs for developing electric vehicles and the supporting infrastructure, amidst uncertainty about the acceptance of these vehicles, poses enormous risk.
For a successful EV programme, it is important to understand the vehicle-purchase and vehicle-usage criteria of consumers and fleet customers and align product and service offerings to them.
Kaul's presentation will analyse the following issues:
• What is the level of awareness and interest in purchasing electric vehicles?
• What are the motivations for purchasing an electric vehicle?
• What are the vehicle usage and performance characteristics of interested customers?
• Who are the potential early adopters of electric vehicles?
• What are the electric vehicle feature preferences?
"On one hand, the unique driving attributed to an EV makes it difficult to position it as a primary vehicle and on the other hand, its high price makes its positioning as a secondary vehicle difficult. Innovative business models that package transportation services with EVs to overcome its driving limitations and derive secondary revenue streams to reduce the cost burden on EV owners are crucial to positioning an EV as a primary vehicle and enhancing its value proposition,” notes Kaul, Frost & Sullivan's Automotive & Transportation Research Director.
The annual Telematics Detroit Conference and Exhibition in Novi, Michigan, on 8-9 June 2011, is an influential show for the global telematics industry. This year's senior-level speakers will include Mercedes-Benz, General Motors, Airbiquity, T-Mobile, Inrix, U.S. DOT, Visteon, Harman, Ford and more.
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